Business Details
37 Years
experience
Advocates for Property and Casualty Insurance in California
The Personal Insurance Federation of California (PIFC) was established in 1989 to serve as the principal advocate for property and casualty insurance in California. Our mission focuses on ensuring personal insurance remains affordable and accessible for consumers through legislative, regulatory, and political advocacy. Since our founding, we have represented leading insurers in California, working diligently to influence policies related to homeowners, automobile, earthquake, and flood insurance. Our team of experienced professionals engages in legislative lobbying, regulatory advocacy, and legal actions to protect the interests of our member companies and policyholders.We collaborate with state agencies like the California Department of Insurance to ensure fair implementation of laws and participate in litigation when necessary to uphold industry standards. PIFC also partners with political action committees to support candidates who understand the insurance industry's needs, fostering grassroots engagement and community-oriented advocacy. Our efforts are rooted in a commitment to transparency, expertise, and a deep understanding of California's unique insurance landscape.
Services
Legislative Advocacy
Regulatory Advocacy
Legal Advocacy
Political Action
Grassroots Mobilization
Details
- Year established: 1989
Highlights and features
- We have over 35 years of experience advocating for California insurers.
- Our team includes former legislative staff and insurance regulators.
- We provide bipartisan political advocacy through PIFPAC and FEAPAC.
- We specialize in wildfire risk mitigation and rate regulation expertise.
- Our legal advocacy protects insurers from unlawful regulatory actions.
Services
Legislative Advocacy
PIFC actively engages in legislative advocacy to shape insurance policy in California. Our team works with state legislators to develop laws that balance consumer protection with market stability. We provide expert testimony, draft position papers, and organize floor votes to ensure fair regulations for property and casualty insurers.
Regulatory Advocacy
We monitor and influence regulatory decisions by the California Department of Insurance. Our staff reviews proposed rules, provides public testimony, and ensures executive branch implementation aligns with legislative intent. This includes challenging improper regulatory actions through formal processes and legal channels when necessary.
Legal Advocacy
PIFC participates in legal advocacy through amicus curiae briefs and litigation. We defend insurers against unlawful regulatory actions and represent industry interests in court cases affecting property and casualty insurance. Our legal team ensures judicial decisions consider the practical impacts on insurance markets and policyholders.
Political Action
Through partnerships with PIFPAC and FEAPAC, we support political candidates who understand insurance industry needs. Our political action efforts include candidate vetting, campaign funding, and grassroots mobilization to promote policies that maintain a stable insurance market in California.
Grassroots Mobilization
We organize grassroots campaigns to engage local communities and insurance professionals. These efforts include precinct walking, community outreach, and educational initiatives to build public support for insurance-friendly policies and foster relationships between insurers and policyholders.
People
Rex Frazier
President
Rex Frazier leads PIFC's advocacy efforts with over 25 years of insurance and regulatory experience. He previously served as Deputy Insurance Commissioner and legislative staff in the California Assembly. A McGeorge Law School valedictorian, he teaches insurance law and focuses on wildfire risk mitigation policies.
Seren Taylor
Vice President
Seren Taylor directs legislative affairs with 20 years of experience advising Senate and Assembly leaders. He negotiated California's Cap and Trade legislation and helped establish the state's Rainy Day Fund. His expertise includes fiscal policy and bipartisan problem-solving for property-casualty insurance issues.
Caylyn Wright
Political Director
Caylyn Wright manages PIFC's political strategy and PAC operations. With a decade of government affairs experience, she previously led negotiations on rent control and climate policies for Sacramento Realtors. She holds a Master's in Public Policy and focuses on candidate outreach and grassroots mobilization.
Allison Adey
Legislative Advocate
Allison Adey represents PIFC on legislative matters, drawing from her experience as a Senate Judiciary Committee advisor. A UC Hastings law graduate, she specializes in privacy regulations, insurance law, and policy analysis. Her work focuses on balancing consumer protections with market sustainability.
Questions
What does the Personal Insurance Federation of California do?
We advocate for property and casualty insurers in California through legislative, regulatory, and political efforts to ensure affordable insurance and stable markets.
How does PIFC help California homeowners?
We work to maintain homeowners insurance availability by addressing wildfire risks, rate regulations, and market stability through policy advocacy and regulatory engagement.
Does PIFC support insurance innovation?
Yes, we advocate for modernizing insurance regulations to allow telematics and other technologies that improve risk assessment and consumer choices.
How is PIFC involved in California politics?
Through PIFPAC and FEAPAC, we support candidates who understand insurance issues and organize grassroots campaigns to promote industry-friendly policies.
What challenges does California insurance face?
Key challenges include wildfire risk mitigation, outdated rate regulations under Proposition 103, and balancing consumer privacy laws with insurance industry needs.
