Business Details
50+ Years
experience
Your Trusted Insurance Partner in Rockford, IL
Founded in 1951, Broadmoor Agency has built a legacy of delivering personalized, professional insurance services to individuals and businesses in Northern Illinois and Southern Wisconsin. With a team of 21 insurance specialists, we offer comprehensive coverage solutions tailored to meet the unique needs of our clients, serving over 20,000 families and 5,000 businesses. Our commitment to continuous education ensures our agents stay ahead of industry trends, providing innovative policies that protect homes, vehicles, and commercial assets.As a locally owned agency, we prioritize community involvement, supporting organizations like Rockford Rescue Mission and Lutheran Social Services. Our philosophy centers on working for our clientsnot insurance companiesto ensure fair, prompt claims resolution and partnerships with financially sound insurers. For over six decades, we have combined expertise with a client-first approach, offering transparent guidance and customized plans for personal, commercial, and employee benefit insurance needs.
Services
Personal Insurance
Commercial Insurance
Employee Benefits
Life and Health Insurance
Travel Insurance
Homeowner's Insurance
Auto Insurance
Workers' Compensation
Flood Protection
Umbrella Liability
Details
- Year established: 1951
Highlights and features
- We offer over 60 years of experience in insurance services.
- Our team provides personalized solutions tailored to your needs.
- We work exclusively for you, not insurance companies.
- We partner with financially sound insurers for reliable coverage.
- Our local expertise serves Northern Illinois and Southern Wisconsin communities.
Services
Personal Insurance
We provide customized personal insurance plans for homeowners, renters, and vehicle owners. Our policies protect against property damage, liability, and unexpected events, with options like flood coverage and umbrella liability. With decades of experience, our agents ensure affordable rates and comprehensive protection for your assets.
Commercial Insurance
Our commercial insurance solutions protect businesses against risks like property damage, liability, and workers' compensation claims. We design tailored policies for industries including manufacturing, construction, and services, ensuring coverage for business auto, electronic data, and specialized operations. Our agents prioritize your company's unique needs.
Employee Benefits
We offer group health, dental, vision, and life insurance plans to attract and retain talent. Our specialists stay updated on healthcare laws to ensure compliance and affordability. From disability coverage to retirement plans, we help businesses create competitive benefits packages that support employee well-being.
Life and Health Insurance
Our life and health insurance products provide financial security for individuals and families. Options include term life, long-term care, and supplemental health plans. Certified agents guide clients through policy selection, ensuring coverage aligns with personal and family needs while adapting to regulatory changes.
Travel Insurance
We offer travel insurance plans to protect against trip cancellations, medical emergencies, and lost luggage. Our policies provide peace of mind for domestic and international travel, with flexible options for individuals and families. Our agents help clients select coverage that matches their travel plans and risk factors.
People
Johnny Canova
Managing Partner
With decades of insurance industry leadership, Johnny Canova guides Broadmoor Agency's strategic direction. His expertise ensures the agency maintains its client-first philosophy while adapting to evolving market demands.
Nicole Grisanzio
Managing Partner
Nicole Grisanzio brings extensive insurance experience to her role as managing partner. She focuses on operational excellence and client satisfaction, ensuring Broadmoor Agency delivers innovative solutions and personalized service.
Questions
What types of insurance does Broadmoor Agency offer?
We provide personal, commercial, life and health, employee benefits, and travel insurance solutions tailored to individual and business needs.
How does Broadmoor Agency differ from other insurers?
We work for our clients—not insurance companies—prioritizing personalized service and partnerships with financially sound insurers for reliable coverage.
Does Broadmoor Agency support local communities?
Yes, we actively donate to local charities like Rockford Rescue Mission and participate in community volunteer initiatives.
What areas does Broadmoor Agency serve?
We serve Northern Illinois and Southern Wisconsin, providing localized expertise for individuals and businesses in these regions.
Reviews (6)
Nunya Biz
Jan 12, 2022
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I've been a customer of Broadmoor for 25 plus years. The staff has always been friendly and helpful and has always found us the best deal on insurance. I would give them 10 Stars if Google allowed it.
Big Cauc
Jan 06, 2022
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I haven't had a single issue dealing with this company. Bobbett and her daughter will absolutely do what they can to help you if they are the ones you talk to. The others that work there absolutely seemed like happy and helpful individuals on my last visit.
Tiffany Velarde
Jun 02, 2021
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They always find me the lowest rate and every insurance company they have sent me to has been GREAT! Very prompt about getting everything squared away as quick as possible.
Holli Peck
Nov 01, 2020
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Samantha has met all of our insurance needs even with all of our policy changes. She continuously finds us the best rate and feels like talking with a friend. I have referred many people to check out the rates here.
Mia Alvarez
May 25, 2020
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We have recently changed our business over to Broadmoore Agency as our representatives, and in less than a month and a half, we have accomplished more with this agency than we did in years with our old one. Great customer service, attention to detail, politeness, professionalism, everything in one agency. I have worked directly with Mr. Gould, and in his absence have been assisted by Cambria and every time it has been a great experience.
Every email I have sent out has been replied to within minutes to a few hours tops with thorough answers or explanations & the offer to stop by or call with any further questions. I would recommend them 10/10 times for any of your needs. If they don't have an answer for you, they will work fast to find it!
Every email I have sent out has been replied to within minutes to a few hours tops with thorough answers or explanations & the offer to stop by or call with any further questions. I would recommend them 10/10 times for any of your needs. If they don't have an answer for you, they will work fast to find it!
Anthony Mash
Jan 19, 2020
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Absolutely Fantastic. Everyone is courteous, kind, professional, and With a willingness to help. From the front Receptionist to all the insurance personal, Bobbett Shoemaker, Sam, Everyone, Absolutely Fantastic. They work hard and search for the Best rates to suit the Customer. To them. Customer Satisfaction is #1 and their not ashamed to show it. Clean offices and Warm atmosphere, friendly environment.
