Business Details
40 Years
experience
Trusted Insurance Solutions for Businesses and Individuals
Founded in 1986 by President Joe LaBarbera, Mid-State Insurance has grown from a home-based life and health insurance agency to a full-service multi-line provider with over 35 years of experience. Headquartered in Mequon, Wisconsin, we represent nearly 100 insurance carriers and serve over 3,000 clients across commercial, personal, and health insurance sectors. Our approach combines deep industry knowledge with personalized service, creating tailored risk management programs that address specific client needs. We prioritize eliminating inefficiencies in the insurance process, saving clients time and money through comprehensive research and carrier negotiations while maintaining single-source convenience. Our reputation for integrity, product expertise, and responsive service has made us a trusted partner for businesses and individuals, with nearly 80% of new clients arriving via referrals from satisfied customers.We specialize in commercial property/casualty coverage, employee benefits, auto/home policies, and life insurance solutions, supported by a team of certified professionals committed to ongoing education and community engagement. Our company culture emphasizes transparency, ethical practices, and proactive community involvement through initiatives like our annual holiday charity event. With a multi-carrier platform, we eliminate one-size-fits-all approaches by developing customized protection strategies that evolve with clients' changing needs.
Services
Commercial Insurance
Health Benefits
Auto Coverage
Life Insurance
Homeowners Insurance
Risk Management
Workers Compensation
Umbrella Liability
Personal Insurance
Details
- Year established: 1986
Highlights and features
- We have over 35 years of experience serving Wisconsin businesses and families.
- Our multi-carrier platform provides tailored coverage options from 100+ insurers.
- Certified professionals handle complex risk assessments and policy development.
- We guarantee single-source convenience with comprehensive insurance solutions.
- 80% of new clients come through referrals from satisfied customers.
What people say
Personalized service
Industry experts
Excellent referrals
35 years trusted
Competitive options
Services
Commercial Insurance
We provide comprehensive commercial insurance programs protecting Wisconsin businesses from property damage, liability claims, and operational risks. Our services include risk assessments, policy customization across multiple carriers, and claims management support. Businesses benefit from tailored solutions addressing industry-specific exposures while maintaining cost-effectiveness through competitive market analysis.
Employee Benefits
Our employee benefits division specializes in designing competitive health insurance packages for Wisconsin employers. We offer access to diverse carrier networks, HSAs, HRAs, and supplemental benefits while ensuring compliance with evolving regulations. Employers receive cost-saving strategies through group rate negotiations and customized plan structures.
Life Insurance
We offer term and permanent life insurance solutions for Wisconsin residents seeking financial security for dependents. Our independent advisors compare policies from multiple carriers to find optimal coverage. Clients receive personalized recommendations based on family needs, estate planning goals, and budget considerations.
Homeowners Insurance
Our homeowners insurance provides protection against property damage, liability, and living expense reimbursement during repairs. Wisconsin residents benefit from customizable coverage options, including flood and earthquake endorsements. We help clients navigate policy selections to ensure adequate protection for personal assets.
Risk Management
We offer strategic risk management planning to identify and mitigate business exposures. Services include policy gap analysis, claims history evaluation, and customized risk transfer strategies. Wisconsin businesses gain proactive protection through comprehensive coverage optimization and market-wide comparisons.
People
Joe LaBarbera
President
Founder and President with over 35 years of insurance industry experience. Transformed Mid-State from a home-based life insurance agency to a multi-carrier commercial and personal insurance provider serving Wisconsin businesses and families.
Cody Buth
Vice President of Strategy and Business Development
Leads strategic growth initiatives and business development. Brings expertise in commercial insurance solutions and client relationship management to expand Mid-State's service capabilities across Wisconsin markets.
Erica Joyce
Commercial Lines Manager
Certified insurance professional with specialized credentials managing commercial insurance programs. Provides expert guidance on risk assessments and policy development for Wisconsin businesses across multiple industries.
Alyssa Buth
Director of Marketing
Marketing leader responsible for client engagement strategies and community outreach. Develops educational resources to help Wisconsin residents understand complex insurance products and risk management concepts.
Questions
What insurance types do you offer?
We provide commercial insurance, employee benefits, auto/home policies, life insurance, and risk management solutions tailored to Wisconsin businesses and residents.
How do you help clients save money?
Through multi-carrier comparisons, competitive market negotiations, and customized policy structures that eliminate unnecessary coverage while maintaining comprehensive protection.
Can you handle business insurance needs?
Yes, we offer commercial property/casualty insurance, workers' compensation, liability coverage, and risk management programs for Wisconsin businesses of all sizes.
Do you offer health insurance options?
We provide group health plans for employers and individual policies, including HSAs, HRAs, and ACA-compliant plans through multiple carriers.
How long have you been in business?
Since 1986, we've grown from a home-based agency to a multi-carrier provider serving 3,000+ clients across Wisconsin with personalized insurance solutions.