Business Details
35 Years
experience
Independent Insurance Agencies Network in Wisconsin
Founded in 1991, IMAGE of Wisconsin has grown into a collaborative network of independent insurance agencies dedicated to enhancing its members' market position and client offerings. Our organization leverages collective expertise to develop tailored insurance programs, negotiate favorable terms with carriers, and provide ongoing support for agency growth. Led by industry veterans like Chief Operating Officer Jon Strom, our team combines decades of experience in insurance marketing and agency management. We prioritize member independence while fostering strategic partnerships that strengthen competitive advantage.Our commitment to innovation is demonstrated through niche market programs that address complex industry needs across Wisconsin. With over $1 billion in annual premiums placed through member agencies, we maintain rigorous professional standards to ensure long-term industry leadership. Our operations are built on the foundational principles established by founding members, ensuring continuity while embracing evolving market demands. Through continuous recruitment of qualified agencies and development of robust programs, we uphold our mission to strengthen independent insurance agencies across the state.
Services
Insurance Program Development
Agency Recruitment Services
Carrier Negotiation Support
Niche Market Solutions
Agency Growth Consulting
Details
- Year established: 1991
Highlights and features
- We maintain $1+ billion in annual insurance premiums placed through member agencies
- Our team includes industry leaders with 30+ years of collective insurance marketing experience
- We develop tailored niche market programs addressing complex industry insurance needs
- We've sustained founding members' vision while modernizing programs for 30+ years
- Our board includes active agency principals ensuring practical program development
Services
Insurance Program Development
We create customized insurance programs tailored for complex industries. Our approach combines market analysis with member agency input to develop competitive products that address specific industry risks. These programs enhance member agencies' offerings while maintaining compliance with regulatory standards.
Agency Recruitment Services
Our recruitment program identifies qualified independent agencies in underserved markets. We evaluate potential members through rigorous criteria to ensure alignment with our collaborative model, supporting sustainable network expansion while maintaining service quality standards across Wisconsin.
Carrier Negotiation Support
We leverage our collective purchasing power to negotiate favorable terms with insurance carriers. This collaborative approach secures better program structures and contingency agreements that benefit member agencies while maintaining competitive market positioning.
Niche Market Solutions
Our focus on niche market development creates specialized coverage options for unique industry needs. We design these programs through collaborative research with member agencies to address emerging risks and insurance gaps in specific sectors across Wisconsin.
Agency Growth Consulting
We provide strategic resources to strengthen agency operations and client relationships. Our consulting services include market analysis, operational optimization, and relationship management strategies that empower member agencies to achieve sustainable growth.
People
Jon Strom
Chief Operating Officer
Jon Strom leads our organization's strategic growth initiatives with over 25 years of insurance industry experience. He directs agency recruitment efforts and program development while maintaining continuity with founding members' original vision.
Penny Strom
Administrative Director
Penny Strom oversees administrative operations and member services, ensuring efficient organizational management. Her leadership maintains the infrastructure that supports our collaborative network of independent insurance agencies across Wisconsin.
Chase Jensen
President
As President, Chase Jensen provides strategic oversight while maintaining his role as principal at Hometown Insurance Group. His dual perspective ensures governance decisions align with member agencies' operational realities.
Jim Holmes
Marketing Director
Jim Holmes has served as Marketing Director since 1993, growing our network from 26 to 32 members. He develops marketing strategies and manages relationships with industry partners to enhance program visibility and network growth.
Questions
How do independent agencies benefit from joining IMAGE of Wisconsin?
Member agencies gain collective negotiating power with carriers, access to specialized insurance programs, and strategic growth resources while maintaining operational independence.
What types of insurance programs do you offer?
We develop general line programs and specialized niche market solutions covering complex industries throughout Wisconsin through collaborative carrier partnerships.
How does your organization support agency growth?
We provide marketing resources, program development expertise, and agency recruitment assistance to help independent agencies expand their market presence sustainably.
How can I verify if an agency is part of your network?
Use our online agency locator database to find principal and branch agencies participating in our network across Wisconsin.
How does your governance structure protect members' interests?
All members have equal voting rights regardless of agency size, ensuring decisions reflect collective member priorities rather than individual influence.
