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Your Trusted Insurance Partner in West Michigan
Shoreline Insurance Agency has served West Michigan for over four decades, delivering comprehensive insurance solutions tailored to individual and business needs. Our team of experienced agents specializes in crafting personalized policies across commercial, personal, and employee benefits sectors, ensuring clients receive coverage that aligns with their unique circumstances. We prioritize creative, financially sound strategies while maintaining a commitment to exceptional customer service and claims support.With deep roots in the community, we combine local expertise with access to elite insurance providers to protect what matters most to our clients. Our dedication to innovation and client-centric service has solidified our reputation as a trusted partner in risk management and long-term financial security.
Services
Business Insurance
Personal Insurance
Employee Benefits
Life & Health Insurance
Mineral Workplace HR Services
Highlights and features
- We offer 40+ years of experience in West Michigan insurance markets.
- Our agents specialize in customized commercial, personal, and employee benefits coverage.
- We provide access to elite insurance providers and competitive pricing options.
- Our team delivers personalized service with deep local market knowledge.
- We guarantee 24/7 claims support for urgent risk management needs.
Services
Business Insurance
We design comprehensive business insurance packages protecting companies of all sizes from property damage, liability claims, and operational risks. Our solutions include property insurance, liability coverage, workers' compensation, and cyber liability protection. With partnerships across top-tier insurers, we help businesses create risk management strategies that safeguard assets while supporting growth objectives through tailored policy options.
Personal Insurance
Our personal insurance services protect families and individuals through customized home, auto, and umbrella policies. We offer coverage for residences, vehicles, watercraft, and specialty assets while ensuring adequate liability protection. By working with multiple elite insurance providers, we deliver competitive pricing options and personalized service to meet unique household needs across West Michigan.
Employee Benefits
We create customized employee benefits packages including health, dental, vision, disability, and life insurance solutions. Our services help businesses attract talent while meeting regulatory requirements through group plans from major carriers. We also provide ancillary benefits and compliance support to ensure comprehensive coverage that adds value to both employers and employees.
Life & Health Insurance
Our life insurance solutions include term, universal, and survivorship policies designed to protect family financial security. Health insurance offerings feature major medical, HSA-compatible plans, and short-term coverage options. We work with leading insurers to provide affordable, flexible protection strategies that address both immediate needs and long-term financial planning goals.
Mineral Workplace HR Services
This complimentary service provides 24/7 access to HR experts, compliance training, and policy resources. Features include live HR advisor support, OSHA safety training, employee handbook creation, and regulatory compliance tools. Designed to help businesses manage workforce challenges efficiently while reducing legal risks through proactive guidance and educational resources.
People
April Lipka
Customer Service Representative
April supports clients with policy management and insurance inquiries, leveraging her expertise to ensure timely, accurate service delivery for personal and commercial accounts.
Don Liebetreu
Account Executive
Don specializes in commercial insurance solutions, helping businesses identify risk exposures and implement comprehensive coverage strategies tailored to their operational needs.
Rich Kramer
Account Executive
Rich focuses on employee benefits and life insurance planning, guiding clients through complex coverage options to create cost-effective protection strategies.
Paula Durek
Account Manager
Paula oversees employee benefits accounts, ensuring clients receive ongoing support with plan administration, compliance, and evolving coverage requirements.
Nancy Miller
Claims Representative
Nancy assists policyholders with claims processing and certificate of insurance requests, providing timely support during critical moments.
Questions
What types of insurance does Shoreline Insurance Agency offer?
We provide business insurance, personal insurance, employee benefits, life insurance, and health insurance solutions tailored to individual and organizational needs.
How can I get a quote?
Visit our website to request a quote online or contact us directly at 231-755-1919 during business hours for personalized assistance.
Do you offer 24/7 claims support?
Yes, we provide after-hours claims assistance through our website or by contacting our represented insurance companies directly.
What areas do you serve?
We primarily serve West Michigan, offering localized insurance expertise and community-focused service.
What is Mineral Workplace?
Mineral Workplace is a free HR compliance platform offering live advisor support, training resources, and policy tools for businesses.
How long has Shoreline been in business?
We've provided insurance services to West Michigan for over 40 years, combining experience with innovative solutions.
Reviews (4)
Rock Ou
Jun 11, 2022
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Called to get a quote, was told they would get back with me via phone call or email. A few days later after not receiving any info, i called back during their lunch hour and left a message, weeks later, no responce. Will not be contacting them again.
Elisabeth Gross
Oct 24, 2020
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I have been using Shoreline insurance for as long as I can remember (Jennifer specifically) and have always had an amazing experience. She is always attentive and gets us the best price. Through new homes, cars and life she has made our life easier! So thankful to have found this place so many years ago!
Andrew Cutler
Aug 27, 2019
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I've dealt with Shoreline for both my business and personal insurance needs for years. I've tried other agencies and know many agents, but none have every given me the level of service and consideration that they provide. The true test of an insurance office is claims handling and they pass with flying colors. There has never been a dropped ball and they go to bat with the underwriters on my behalf. Top notch and highly recommended.
Ruthann Clark
Jul 26, 2019
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I recently leased a new SUV and Jodi went above and beyond to help us with our insurance needs for the new SUV and we also switched our other vehicle to Shoreline. We were treated with respect and the process for obtaining insurance was done in a very expedient manner!
