Business Details
50+ Years
experience
Emergency
services
Your Trusted Insurance Partner in Livermore, CA
Founded in 1953, Gene Morgan Insurance Agency has built a legacy of providing comprehensive insurance solutions tailored to individual and business needs. Our agency combines decades of experience with personalized service, offering competitive rates and expert guidance across home, auto, life, health, and commercial insurance. With a team of licensed professionals, including third-generation insurance expert Michelle Morgan and bilingual specialists, we prioritize understanding unique client requirements to deliver optimal coverage. Our commitment to transparency, fast claims processing, and community involvement has solidified our reputation as a trusted local agency serving Northern California for over 65 years. 
Services
Home Insurance
Auto Insurance
Life Insurance
Business Insurance
Health Insurance
Commercial Property Insurance
Workers Comp Insurance
Professional Liability Insurance
Medicare Plans
Umbrella Insurance
Details
- Year established: 1953
Highlights and features
- We offer over 65 years of combined insurance expertise and local market knowledge.
- Our team includes third-generation insurance professionals and bilingual specialists.
- We provide personalized coverage solutions tailored to individual and business needs.
- We maintain partnerships with reputable carriers for competitive rates and reliable service.
- We offer after-hours appointments and fast, transparent claims assistance.
What people say
Excellent customer service
Prompt replies
Great agent
Competitive rates
Professional staff
Services
Home Insurance
We provide comprehensive home insurance policies protecting against property damage, liability claims, and natural disasters. Our coverage includes dwelling protection, personal property replacement, and additional living expenses. With options for earthquake and flood insurance, we ensure homeowners receive tailored protection matching their specific risks and budget.
Business Insurance
Our business insurance solutions protect companies of all sizes with general liability, property coverage, and workers' compensation. We offer specialized policies for commercial auto, professional liability, and group benefits. By partnering with multiple carriers, we help businesses find cost-effective protection tailored to industry-specific risks while ensuring compliance with state regulations.
Life Insurance
We offer term and universal life insurance policies to secure your family's financial future. Our solutions provide death benefits for mortgage protection, income replacement, and estate planning. With access to competitive rates from major carriers, we help clients choose policies matching their long-term financial goals and budgetary constraints.
Health Insurance
Our health insurance services include individual, family, and business plans with options for HMO, PPO, and Medicare coverage. We assist clients in navigating plan selections, enrollment processes, and subsidy eligibility. By comparing offerings from multiple providers, we help clients find affordable, comprehensive medical coverage meeting their specific healthcare needs.
Auto Insurance
We provide auto insurance policies covering liability, collision, and comprehensive damages. Our services include discounts for safe drivers, multi-policy bundling, and specialized coverage for high-value vehicles. With personalized service and competitive rate comparisons across multiple carriers, we ensure clients receive optimal protection for their vehicles and driving habits.
People
Gene Morgan
Founder
Gene Morgan established the agency in 1953, pioneering door-to-door insurance sales before opening Livermore's first office. His commitment to personalized service laid the foundation for the agency's enduring success.
Mike Morgan
Co-Owner
Mike Morgan joined the agency in 1979 after a legal career, bringing expertise in risk assessment and client advocacy. He continues to lead with a focus on maintaining competitive rates and comprehensive coverage options.
Michelle Morgan
Co-Owner
Michelle Morgan, a third-generation insurance professional, joined in 2007 and now co-owns the agency. She specializes in business insurance solutions and maintains her grandfather's commitment to personalized client service.
Karla Hague
Licensed Agent
Karla Hague, with 15 years of experience, provides bilingual insurance services and specializes in personal policy management. Clients praise her responsiveness, competitive rate comparisons, and thorough explanations of coverage options.
Ofelia
Licensed Agent
Ofelia has served as a licensed insurance agent for 20 years, offering bilingual support and expertise in policy customization. She maintains long-term client relationships through consistent, personalized service and coverage reviews.
Questions
What types of insurance do you offer?
We offer home, auto, life, health, business, commercial property, workers' comp, professional liability, Medicare, and umbrella insurance policies tailored to individual and business needs.
Do you serve areas outside Livermore?
Yes, we serve Pleasanton, Dublin, San Ramon, Danville, Northern California, and the greater Sacramento area with personalized insurance solutions.
Can I get a free insurance quote?
Yes, we provide free, no-obligation quotes for auto, home, life, health, and business insurance through our online tools or by phone.
Are your agents licensed and experienced?
Yes, our agency has nine licensed agents with decades of combined experience, including third-generation insurance professionals and bilingual specialists.
Do you offer after-hours appointments?
Yes, we accommodate after-hours and weekend appointments upon request to better serve our clients' schedules.
How do you help with Medicare options?
We provide personalized Medicare guidance, explaining plan options, coverage details, and helping clients choose policies matching their healthcare needs.
Videos
Reviews (6)
Sue Adams
Jun 28, 2021
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Karla is very friendly and appreciate such a rapid response and the positive adjustment to statement. Thank you very much, Long time customer, Sue Adams
Casey
Mar 30, 2021
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I just got my first car and Karla has been invaluable in getting me the best insurance rates the fastest. Prompt responses and detailed information in a world I haven't ever had to navigate before. Super grateful to finally have a car and have it insured well!
Patricia Kaufman
Jan 23, 2021
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Karla has provided exemplary service with every interaction that I've had with her. She's thorough, has a quick turnaround, and excellent follow through! I highly recommend her!
B. G. Knight
Dec 07, 2020
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Karla makes the challenges of understanding and insurance decision making a breeze. She has been my "go to" insurance professional for many years and I recommend her without reservation to anyone who wants to know you are in good hands and can be confident you will receive prompt, high quality service every time. Thanks Karla.
Manitoba Diller
Jun 06, 2020
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Total incompetence. Apparently math is their strong suit, but 40% rate increase for no reason is right up their alley.
Zsolt Varga
May 23, 2020
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I thought i never gonna have helth insurance because it's so expensive until we found Christine at Gene Morgan Insurance. If anybody looking insurance Christine is the best person to contact.
