Business Details
5 Years
experience
Your Trusted Life Insurance Partner in Madison, WI
BetterLife Insurance Company has been dedicated to protecting families and empowering communities for over 125 years. As a member-owned organization, we prioritize the needs of our policyholders, offering tailored life insurance and annuity solutions designed to provide financial security and peace of mind. Our commitment to community engagement, through volunteerism and charitable initiatives, reflects our core values of trust, integrity, and service. With a heritage rooted in fraternal benefit societies, we combine tradition with innovation to deliver reliable protection and exclusive member benefits. Our licensed agents work closely with clients to create personalized plans that align with individual budgets and life goals.Backed by a strong financial foundation, we ensure long-term stability and claims-paying ability to support our members when they need us most. Through local community groups and nationwide outreach, we foster connections that enhance the well-being of families and neighborhoods. Our digital tools, including BetterLife Connect, provide additional resources for member engagement and holistic wellness. Headquartered in Madison, Wisconsin, we operate in 27 states, serving diverse communities with a focus on affordability and accessibility. By merging two legacy organizations in 2021, we continue to evolve while staying true to our mission of improving lives through protection and community support.
Services
Life Insurance
Annuities
Term Life
Whole Life
Universal Life
Final Expense Insurance
Riders
Member Benefits
Details
- Year established: 2021
Highlights and features
- We offer over 125 years of experience in life insurance and annuity solutions.
- Our member-owned structure prioritizes client needs over shareholder profits.
- Exclusive community benefits include volunteer opportunities and local engagement.
- Licensed agents provide personalized guidance for customized protection plans.
- Financial strength backed by guarantees from our claims-paying ability.
Services
Life Insurance
Our life insurance policies provide financial security for loved ones through death benefit coverage. Options include term, whole, universal, and final expense insurance tailored to individual needs. Policies help families manage income replacement, debt obligations, and end-of-life costs while offering cash value accumulation in permanent plans.
Annuities
Fixed annuities deliver guaranteed income streams for retirement planning. Products like Advantage 30 and Advantage 50 offer tax-deferred growth with minimum interest rate guarantees. These solutions protect against market volatility while ensuring predictable payments through various settlement options for long-term financial stability.
Term Life
Term life insurance offers affordable protection for specific periods like 10, 20, or 30 years. This solution suits temporary needs such as mortgage protection or income replacement during working years. Policies provide pure death benefit coverage without cash value components for cost-effective security.
Whole Life
Whole life insurance guarantees lifetime coverage with fixed premiums and cash value accumulation. This product builds equity over time while ensuring beneficiaries receive death benefits. Designed for long-term financial planning, it combines protection with predictable growth for estate planning and legacy goals.
Final Expense Insurance
Final expense insurance covers funeral costs and end-of-life expenses through simplified underwriting. Graded benefit and guaranteed issue options accommodate health challenges while providing peace of mind. These policies relieve families from financial burdens during difficult times with immediate or partially deferred coverage.
Questions
What types of life insurance do you offer?
We provide term life, whole life, universal life, and final expense insurance options to meet diverse protection needs.
How can I get a personalized insurance quote?
Contact our licensed agents through our website or local offices for customized recommendations based on your financial situation.
Are annuities right for my retirement plan?
Our fixed annuities offer guaranteed income streams ideal for risk-averse investors seeking stable retirement income solutions.
Do you offer community benefits to policyholders?
Yes, our member-focused approach includes exclusive benefits like BetterLife Connect access and local community engagement opportunities.
Can I purchase policies online?
While we offer digital tools for management, our agents provide personalized guidance to ensure proper coverage selection.
What states do you operate in?
We serve 27 states including Wisconsin, Florida, Texas, and California with new policies available where authorized.
Reviews (6)
Jessica Carstens
May 31, 2021
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I was a policy holder with Western Fraternal and they became BetterLife. Well, I have never had a worse experience with an insurance company. Since the change, I have not been able to access any of my information. I had issues with the portal and reached out to a contact for assistance. We had communicated throughout the day. She had sent me various instructions that she said were given to her by the IT department.
Her last message read, "I am sure this is very frustrating. IT is informing me that you will need to click on Advance here and in the next screen continue. Once there, you should get to a screen to log in." After her instructions, I was still unable to log in and sent her. I tried to follow up with her that day, and the next, and have heard nothing. I would not recommend this company to anyone. Their products may be fantastic, but if you are not able to access your information, it does not matter.
Her last message read, "I am sure this is very frustrating. IT is informing me that you will need to click on Advance here and in the next screen continue. Once there, you should get to a screen to log in." After her instructions, I was still unable to log in and sent her. I tried to follow up with her that day, and the next, and have heard nothing. I would not recommend this company to anyone. Their products may be fantastic, but if you are not able to access your information, it does not matter.
Kelly
May 24, 2021
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BetterLife is a company that truly cares for its members. The protection and free member benefits offered are unparalleled. They're also very active in the community through volunteering and fundraisers. An added bonus is the money you pay in premiums goes into causes that you and other members are passionate about.
Leo Gorny
Feb 04, 2021
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Spoke to David Horstmann at the Madison WI office concerning insurance for my wife. David is the Manager at this location, and he is extremely patient, very professional, down to earth, sincere, and it was a pleasure doing business with David and this Company. He was very knowledgeable and helpful as well. I would highly recommend his services.
T. Fidel
Nov 21, 2020
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Critical: Professionalism, Quality, Responsiveness Professional behavior is not a priority with this company. I spoke to one incredibly rude agent. I made a complaint but have yet to hear back. That was enough for me - if they can't be professional in a minor situation, they can't be trusted in a major one.
Bill Baker
Jun 23, 2020
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I had an amazing experience with National Mutual Benefit. They are a close-knit organization with a member centric approach and an eye on the future. Thank you for treating me like one of the family.
Eric Skavang
Jan 10, 2020
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The team at the NMB Dakota's agency office is second to none. The team truly cares about their members and protecting their families. The team is also active in the community.
