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Business Details
50+ Years
experience
Trusted Employee Benefits Broker in Cincinnati, OH
At McGohan Brabender, we specialize in innovative and collaborative employee benefits management. With decades of combined experience, our team addresses rising healthcare costs through forward-thinking strategies that inspire confidence in workforce health and organizational sustainability. As an independent benefits broker, we offer personalized consulting, customized enrollment support, and innovative plan designs tailored to organizational needs. Our approach combines industry knowledge with strategic insights to deliver optimized benefit solutions uniting innovation and affordability.

Through our 123 Planning Approach, we provide step-by-step guidance for sustainable multi-year benefit plans, supported by dedicated account teams and cutting-edge technology. We empower employees through ownership via our Employee Stock Ownership Plan (ESOP) and maintain a culture of care, diversity, and community impact through initiatives like MB Gives Back. Our strategic partnerships and proprietary tools like Xplore and AccelerateGo! enhance our ability to deliver comprehensive, data-driven solutions that improve health outcomes while reducing costs.
Services
Brokerage & Consulting Risk Management Communication Solutions Pharmacy Consulting HR Solutions
Details
  • Year established: 1972
Highlights and features
  • We offer 50+ years of combined leadership experience in employee benefits consulting
  • Our proprietary 123 Planning Approach ensures sustainable, multi-year benefit strategies
  • We implement data-driven solutions through tools like Xplore and Springbuk analytics
  • Our ESOP ownership model aligns employee and client interests for better outcomes
  • We maintain strategic partnerships with national service providers for comprehensive solutions
Services
Brokerage & Consulting
Our brokerage and consulting services provide customized employee benefits solutions through personalized guidance and strategic insights. We help employers navigate complex benefits landscapes, offering innovative plan designs and compliance expertise. Our 123 Planning Approach ensures sustainable multi-year strategies with timelines for clinical, financial, and engagement metrics while maintaining accessibility through dedicated account teams.
Risk Management
Our risk and population health management services use data-driven approaches to control healthcare costs and improve employee wellness. Through predictive modeling, chronic disease management programs, and incentive modeling, we help employers reduce claims costs while promoting healthier lifestyles. Our underwriting analytics provide transparent rate negotiations that typically exceed carrier renewal offers by 10-15%.
Communication Solutions
Our communication and engagement solutions include AccelerateGo! for automated content distribution, StudioMB for personalized video production, and Xplore's AI-powered benefits platform. These tools simplify complex benefits information through targeted messaging, interactive videos, and 24/7 access to benefits resources, improving enrollment rates and employee understanding.
Pharmacy Consulting
Our pharmacy consulting services address the fastest-growing employer healthcare expense through data-driven analysis and specialized expertise. With over 12 years of experience, we provide price transparency, carve-out services, and PBM comparisons using claims data analysis to reduce prescription drug costs while maintaining quality care access.
HR Solutions
Our HR solutions offer comprehensive resources for optimizing human resources processes and employee well-being. This includes ancillary benefits planning, supplemental health programs, and multi-generational benefits strategies that address diverse workforce needs while supporting talent attraction and retention goals through competitive benefits packages.
People
Beth Ferrin
President
President with 13+ years at MB, instrumental in transitioning to ESOP ownership. Active in Dayton Development Coalition and healthcare foundations, focusing on client and community care.
Erick Schmidt
CEO
30-year healthcare industry veteran leading MB's strategic vision. Expert in employee benefits and rising healthcare costs, with experience in insurance sales and management roles.
Dave Homan
Chief Marketing Officer
Marketing leader with 30+ years of experience creating innovative employee engagement solutions. Subject matter expert on benefits communication and technology implementation for improved client outcomes.
Dr. Jeff Eichholz
Director of Pharmacy Solutions
PharmD with 20+ years in Rx distribution systems, including 10 years at Express Scripts. Leads pharmacy consulting initiatives to address employers' fastest-growing healthcare expense.
Liz Schneider
Executive Vice President
Emerging markets leader with expertise in small business solutions. Oversees strategic initiatives and client experiences for 2-50 employee segments across three states.
Questions
What makes McGohan Brabender different from other benefits brokers?
We combine 50+ years of experience with innovative technology solutions and an ESOP ownership model that aligns client and employee interests for better outcomes.
How do you help employers manage rising healthcare costs?
Through data-driven analytics, predictive modeling, and customized plan designs that balance affordability with comprehensive coverage for employees.
What compliance support do you provide?
Our team includes in-house legal experts and ERISA attorneys who ensure compliance with ACA, HIPAA, ERISA, and other regulations.
Do you work with small businesses?
Yes, we serve employers of all sizes with dedicated segments for small (under 50), mid-size (51-99), and large (100+) businesses.
How do you improve employee benefits engagement?
Through tools like AccelerateGo! for automated communication, personalized engagement videos, and Xplore's AI-powered benefits concierge service.
Videos
Reviews (2)
Michael Mc
Dec 28, 2020 Report
My wife works here! Great company ran by even better people. Very family oriented and caring for their employees.
Carol Brooksbank
Nov 17, 2018 Report
Top notch company! Changing the conversation about healthcare with educated and passionate employees. They take the time to get to know your business and what is important as long term goals for the welfare of the company as well as the employees.