Business Details
50+ Years
experience
Trusted Insurance Solutions in Rochester, NY
Since 1973, The Insurance Marketplace has provided trusted insurance solutions to Rochester, NY and surrounding areas. Founded as a family-owned agency by Leonard S. Zwas, we've grown through strategic mergers while maintaining our commitment to personalized service. Our team of experienced professionals holds industry-recognized designations and actively participates in professional associations, including Independent Insurance Agents and Brokers of America. We represent over 30 insurance companies, offering comprehensive coverage options for individuals and businesses. Our agents bring decades of combined experience in risk assessment, policy customization, and claims advocacy.We maintain deep local knowledge through decades of service to Monroe County and surrounding areas, understanding regional-specific insurance requirements. Our commitment to excellence has earned recognition including the Jewelers Mutual Agents Hall of Fame and industry leadership roles. We combine traditional values with modern solutions, offering digital tools while maintaining face-to-face client relationships. Our multi-location presence maintains the personal touch of a local agency, with team members actively involved in community activities. We continually invest in professional development to maintain our expertise across emerging risks and insurance products.
Services
Auto Insurance
Homeowners Insurance
Business Insurance
Life Insurance
Commercial Auto Insurance
General Liability Insurance
Workers' Compensation
Professional Liability Insurance
Cyber Liability Insurance
Umbrella Insurance
Details
- Year established: 1973
Highlights and features
- We have over 50 years of experience serving Monroe County residents
- Our agents hold professional designations including CLU and CPIA
- We represent 30+ top-rated insurance companies
- We provide personalized policy customization and expert claims assistance
- Our team actively participates in industry leadership roles
What people say
Excellent service
Highly recommend
Trust completely
Personalized solutions
Prompt claims assistance
Services
Auto Insurance
Our auto insurance protects against vehicle damage, theft, and liability claims. We offer options for basic liability to comprehensive coverage with competitive pricing. Our agents help clients with multi-policy discounts and specialized coverage for high-value vehicles.
Homeowners Insurance
We provide coverage for primary residences and rental properties with options for standard protection, flood insurance, and replacement cost coverage. Our policies protect against structural damage, personal property loss, and liability claims while offering competitive rates.
Business Insurance
Tailored insurance solutions protect against property damage, liability claims, and operational risks. We offer general liability, professional liability, cyber liability, and workers' compensation insurance with industry-specific expertise for jewelers, restaurants, and manufacturers.
Life Insurance
Our life insurance products provide financial security for beneficiaries, offering term and whole life options. We help clients select appropriate coverage based on family needs, inheritance planning, and final expense considerations.
Commercial Auto Insurance
This specialized coverage protects business-owned vehicles against accidents, theft, and liability claims. We offer policies for company fleets, delivery vehicles, and contractor equipment transportation with customizable liability limits.
People
Leonard S. Zwas
Founder (Retired)
Founded the agency in 1973 and grew it into a multi-location firm. Holds CLU and CPIA designations. Recognized with Agent of the Year awards and inducted into the Jewelers Mutual Agents Hall of Fame.
Mike Zwas
President
Rochester native with 25+ years in insurance. Served as President of Independent Insurance Agents of Monroe County. Holds Certified Insurance Counselor designation and recipient of Joel S. Pollack Young Agent of the Year award.
Kathy Pedulla
Vice President
40 years of insurance experience with CPCU designation. Former board member and president of Independent Insurance Agents of Monroe County. Specializes in business and personal insurance solutions for Rochester residents.
Rick Marks
Vice President
Rochester native with extensive experience in personal and business insurance. Graduated from Syracuse University. Brings expertise from leading Jerome M. Marks Agency before merging with Insurance Marketplace.
Jackie Economou
Team Leader
24 years leading agency staff and servicing insurance needs. Specializes in commercial and personal lines with focus on client relationships. Enjoys community involvement and water-based activities with family.
Questions
What insurance coverage options are available for local jewelers?
We offer specialized jewelry insurance including commercial general liability, product liability, and inventory protection with tailored solutions for Rochester's jewelry industry.
How can I get a competitive quote for homeowners insurance?
Contact our agents who will compare offers from 30+ providers to find coverage matching your needs at competitive pricing based on your home's specifics.
Do you offer commercial coverage for restaurants and bars?
Yes, we provide comprehensive policies covering liquor liability, foodborne illness claims, and premises liability specifically designed for Monroe County's hospitality businesses.
What sets your agency apart from online insurance providers?
Our local expertise, personalized service, and in-person support throughout the claims process provide advantages over digital-only insurance platforms.
How do you help businesses manage cyber liability risks?
We offer cyber liability insurance with breach response planning and risk management resources to protect against data breaches and cyberattacks.
Reviews (3)
Andrea Casper
Jan 04, 2020
Report
I can't recommend this place highly enough, especially Lisa Poente. I trust them completely and recommend them to our family and friends.
Marc Fedkew
Jan 01, 2019
Report
Very nice people to work with. Extremely accommodating to our needs! I highly recommend them for anyone looking for an insurance company!
Garrett Dobesh
Jun 14, 2017
Report
I have dealt with Insurance Marketplace for years now and would highly recommend them to anyone. They are absolutely fantastic. I typically do not rate or review companies but felt a need to do so for this one. Lisa who works for Insurance Marketplace is absolutely the best along with the rest of the employees who work there. Hopefully the owner reads this and recognizes the fantastic staff he has.
