Business Details
Emergency
services
Your Trusted Insurance Partner in Ithaca, NY
Established in 1870, True Insurance has served individuals, families, and businesses in the Ithaca and Tompkins County area for over 150 years. As a family-owned agency now led by President Jay True, we provide personalized insurance solutions tailored to meet the unique needs of our clients. Our dedicated team of 16 professionals is committed to delivering exceptional service, whether protecting homes, vehicles, or businesses.With deep roots in the community, we pride ourselves on understanding local risks and offering comprehensive coverage through trusted partnerships. Our legacy of integrity and client-focused service remains our foundation, ensuring clients receive reliable support during both routine and crisis situations.
Services
Home Insurance
Auto Insurance
Business Insurance
Personal Lines Insurance
Claim Filing Assistance
Highlights and features
- We offer over 150 years of experience serving the Ithaca community.
- Our team provides personalized insurance solutions for homes, vehicles, and businesses.
- We maintain a 24/7 claims filing system for urgent client needs.
- Our staff of 16 professionals includes third-generation family leadership.
- We partner with trusted insurers to offer comprehensive coverage options.
What people say
24/7 claims support
Personalized service
Competitive rates
Local expertise
Prompt communication
Services
Home Insurance
Protect your home against damage, loss, or liability with customizable coverage plans. We help homeowners in Ithaca and surrounding areas secure policies that safeguard their largest investment while meeting local regulatory requirements. Our agents provide guidance on coverage limits, deductibles, and risk mitigation strategies tailored to regional weather patterns and community needs.
Auto Insurance
Comprehensive auto insurance solutions for personal and commercial vehicles. Our policies meet New York state minimums while offering optional add-ons like collision, comprehensive, and uninsured motorist coverage. We work with multiple carriers to find competitive rates for classic cars, daily commuters, and specialty vehicles operating in Tompkins County.
Business Insurance
Customized risk management plans for businesses of all sizes. We provide general liability, property, workers' compensation, and specialized coverage options addressing industry-specific risks. Our commercial clients in Ithaca receive policy reviews to ensure protection against emerging threats while complying with local and state regulations.
Personal Lines Insurance
Integrated insurance solutions for individuals and families. This category includes umbrella policies, renters insurance, and specialty coverages like identity theft protection. We help clients in Tompkins County coordinate multiple policies for bundled discounts while maintaining clear separation between personal and business risk exposures.
Claim Filing Assistance
24/7 guidance through the insurance claims process. Our team educates clients on documentation requirements, coordinates with adjusters, and provides status updates for home, auto, and business claims. We maintain partnerships with local contractors and service providers to facilitate faster property restoration for policyholders in Ithaca.
People
Jay True
President
Third-generation insurance executive leading True Insurance since 1980. Specializes in commercial risk management while maintaining the agency's founding commitment to personalized service. Holds active New York State insurance licenses and participates in local business development initiatives.
Ransom B. True III
Insurance Agent
Multi-line licensed agent with expertise in property and casualty insurance. Focuses on residential coverage solutions while managing policy renewals for the agency's longest-standing clients. Maintains professional certifications in homeowners insurance through the New York Insurance Association.
Jerry True
Co-Founder
Retired co-founder who led True Insurance's relocation to Ithaca in 1958. Instrumental in establishing key carrier relationships that continue to serve the agency today. Recognized by the Tompkins County Chamber of Commerce for contributions to local small business development.
Questions
Does True Insurance offer coverage outside Tompkins County?
While we primarily serve Ithaca and Tompkins County, we can provide coverage for properties and vehicles registered in adjacent New York counties through partner carriers.
How quickly can I get an insurance quote?
Request a quote online or call during business hours for same-day assistance. Our agents typically deliver personalized quotes within 24 hours of receiving complete information.
What payment methods do you accept?
Contact our office directly for current payment options. Most major credit cards and electronic payment methods are available for policy premiums.
How does the referral program work?
Earn $20 Ithaca Bakery gift cards for each successful referral. Clients receive immediate confirmation upon policy purchase by referred individuals, with no limit on total rewards.
Can I file claims after business hours?
Yes. Call 607-273-7511 for urgent after-hours claims assistance. For non-urgent matters, use our online portal available 24/7 with confirmation emails sent for every submission.
Reviews (6)
Amanda G.
May 13, 2021
Report
Critical: Responsiveness I've had good and poor experiences with True Insurance. They are very inconsistent so you never know what you will get. There have been times where they reply in minutes or hours; HOWEVER, most recently, Mary failed to cancel my homeowner's insurance after I sold my home, and I received no reply to my numerous messages over many weeks.
Aleta Weaver
May 03, 2019
Report
I have been with True now for about 7 years. I switched because they found me car and house insurance for half what I was paying. I check often and True is always the best. And I had to make a claim once and they were quick at dealing with it and my rates didnt go up. They are the best. Tell them I referred you and I get a free bagel! They are the best!
Meg Bishop
Dec 22, 2018
Report
True Insurance has insured my family since the 1970s. I love that we have a dedicated agent assigned to us -- if we need assistance, she is always there to help us. As our needs have changed, the True team has always been there to accommodate us. Thanks True Insurance for what you have done for us and for this community!
Ann Wexler
Jun 11, 2018
Report
We've been using True insurance for five year for both home and auto. Excellent service. Prompt returns of calls and helpful with questions, and very reasonable prices. No claims so far but we expect helpful service if we ever do have one
Megan Barber
May 27, 2018
Report
My wife and I have been very pleased with all of our dealings with True Insurance. They have been handling our home and auto insurance for a number of years now. We have found their pricing to be very competitive and the two claims we've filed, one auto and one home, were handled quickly and to our complete satisfaction.
Jeff Foote
Mar 18, 2018
Report
True Insurance has been my insurance agency for decades; car insurance for 30 or so years and business insurance since 2009. Aside from being very friendly and helpful they also have contacted me when better policies were available at better rates. I highly recommend True Insurance to everyone.
