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Your Trusted Local Insurance Partner in West Bend, WI
G&L Insurance has been serving individuals, families, and businesses in Southeastern Wisconsin since Bill Sommers established his independent agency in 1998. Prior to that, Bill spent seven years as a Farmers Insurance Agent, gaining valuable experience that shaped his commitment to personalized service. Our agency prioritizes understanding each client's unique needs, offering tailored insurance solutions through partnerships with multiple carriers. With decades of combined expertise, we focus on delivering comprehensive coverage, transparent communication, and dedicated support throughout policy selection and claims processes.

Our team maintains deep local market knowledge, ensuring clients receive both competitive pricing and protection aligned with Wisconsin-specific risks. By maintaining long-term relationships with policyholders and emphasizing proactive risk management, we strive to be the trusted insurance partner our clients deserve.
Services
Car Insurance Home Insurance Renters Insurance Boat Insurance Small Business Insurance Life Insurance Health Insurance Pet Insurance Motorcycle Insurance RV Insurance
Highlights and features
  • We offer personalized insurance solutions tailored to Wisconsin residents' specific needs
  • Our independent agency provides options from multiple carriers for competitive pricing
  • Decades of local market expertise ensure accurate risk assessment and coverage
  • We maintain transparent communication with no hidden fees or surprise policy changes
  • Our team provides dedicated claims support and proactive policy reviews
What people say
Substantial amount of money Wonderful to work with Great service Highly recommend Responsive when there's an issue
Services
Car Insurance
Our car insurance policies protect Wisconsin drivers with customizable coverage options including liability, collision, and comprehensive protection. We help clients understand state minimum requirements while offering enhanced coverage for valuable vehicles and high-risk drivers. With access to multiple carriers, we find competitive rates that match individual driving profiles and financial needs.
Home Insurance
We provide comprehensive home insurance covering structural damage, personal belongings, and liability protection for Wisconsin homeowners. Our policies address regional risks like severe weather while offering optional coverage for high-value items and home-based businesses. We work with clients to ensure adequate rebuilding costs and appropriate deductible levels for their specific properties.
Small Business Insurance
Our business insurance solutions protect Wisconsin companies with tailored policies covering property damage, liability claims, and operational disruptions. We assess each business's unique risks to provide appropriate coverage for equipment, inventory, and client interactions. Our services include workers' compensation guidance and specialized policies for industry-specific exposures.
Life Insurance
We offer term and permanent life insurance policies to secure Wisconsin families' financial futures. Our approach considers clients' long-term obligations like mortgages, education funds, and final expenses when recommending coverage amounts. We work with multiple providers to find policies that balance premium costs with death benefit adequacy for each client's life stage.
Boat Insurance
Our boat insurance policies protect Wisconsin watercraft owners with coverage for physical damage, liability claims, and emergency assistance. We understand regional boating risks and help clients choose appropriate coverage for different vessel types, from fishing boats to recreational watercraft. Policies include protection against weather damage, theft, and mechanical breakdowns.
People
Bill Sommers
Owner/Agent
Bill Sommers founded G&L Insurance in 1998 after seven years as a Farmers Insurance Agent. He specializes in personalized insurance solutions, focusing on comprehensive coverage analysis and competitive pricing comparisons. With over 30 years in the industry, Bill prioritizes direct client communication and long-term policy reviews.
Steve Lamping
Former Agent
Steve Lamping served as G&L Insurance's primary agent for over 35 years before retirement. Known for his expertise in Wisconsin insurance markets, he built lasting client relationships through transparent advice and dedicated claims support. His legacy continues through the agency's commitment to personalized service.
Questions
What types of insurance does G&L Insurance offer?
We provide car, home, renters, boat, motorcycle, RV, life, health, pet, and small business insurance policies tailored to Wisconsin residents' needs.
How does G&L Insurance help clients save money?
As an independent agency, we compare rates from multiple carriers to find competitive pricing while maintaining appropriate coverage levels for each client's specific situation.
What should I do after an accident or property damage?
Contact our office immediately to report claims. We guide clients through the process, coordinate with adjusters, and help ensure timely resolution for covered losses.
Can I get insurance for unique Wisconsin properties?
Yes, we specialize in coverage for seasonal homes, recreational properties, and specialty vehicles common in Wisconsin, ensuring appropriate protection for unique assets.
How do policy reviews work?
We conduct annual policy reviews to ensure coverage remains adequate as life circumstances change, adjusting policies for major life events like marriages or business expansions.
Are there discounts available for Wisconsin residents?
We help clients identify applicable discounts including multi-policy bundling, safe driving rewards, and home safety feature incentives to reduce insurance costs.
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Reviews (4)
Neal Paisley
Oct 11, 2021 Report
Steve has been our insurance guy for a long time, helped out and makes sure you have the proper insurance going forward.
S. V.
Mar 12, 2019 Report
Steve at G&L Insurance has always been a huge help for me with my insurance needs. Do yourself a favor and work with an independent insurance broker that understands your needs.
Michael Gorman
Nov 09, 2018 Report
We have had our insurance needs with G & L Insurance for 35 years and always got great service from Steve Lamping.
Debi Mcgrury
Feb 20, 2018 Report
Steve is the only one who has ever handled my insurance. I like being able to deal with the same person all the time!