Business Details
50+ Years
experience
Independent Insurance Solutions for Cedarburg Residents
Founded in 1957, Insurance Outfitters has grown from a small family operation into a trusted third-generation agency serving Ozaukee County with unparalleled dedication. Our legacy began when Willard Geiger opened our doors as an independent agent, a philosophy we still uphold today. As independent professionals, we work exclusively for our clientsnot insurance companiesallowing us to carefully evaluate over 20 carriers to find bespoke solutions. Our team prides itself on simplifying what many consider complex, offering straightforward guidance through every policy decision. With decades of combined experience, we approach insurance as more than transactions; it's about building relationships rooted in trust and honoring the community values that shaped our foundation.Our approach combines deep local knowledge with modern efficiency, ensuring every client receives personalized attention whether securing home, auto, or business coverage. We measure success not by size, but by the peace of mind we provide families and businesses across Cedarburg and beyond. Gary, Teddy, and Ben Geiger, alongside June Geiger and our dedicated team, continue evolving while staying true to Willie Geiger's original vision: service remains our only product. This commitment manifests in proactive risk assessment, tailored coverage strategies, and advocacy through claims processes. As we look to the future, our mission remains unchangedprotect what matters most while preserving the homegrown ethos that has guided us for generations.
Services
Homeowners Insurance
Auto Insurance
Business Insurance
Details
- Year established: 1957
Highlights and features
- Third-generation family agency with 68 years of Ozaukee County experience
- Independent representatives prioritizing client needs over insurance company interests
- Access to 20+ top-rated carriers for competitive market comparisons
- Tailored insurance strategies simplifying complex coverage decisions
- Deep understanding of local insurance requirements and community needs
What people say
Knowledgeable, personalized service
Competitive rates
Assistance with policy transitions
Services
Homeowners Insurance
Our homeowners insurance solutions protect your primary residence against common risks while ensuring appropriate coverage limits. We access multiple carriers to customize policies matching your specific needs. Our team explains coverage options clearly, helping protect your home and belongings at competitive market rates.
Auto Insurance
We provide comprehensive auto insurance solutions covering liability, collision, and unexpected roadside emergencies. Leveraging relationships with top Wisconsin insurers, we secure competitive premiums tailored to your driving profile. Our specialists ensure proper coverage levels while identifying potential discounts.
Business Insurance
Our business insurance services protect commercial operations with tailored policies addressing property, liability, and employee-related risks. We evaluate each business's unique needs to recommend appropriate coverage from multiple carriers. Our solutions help safeguard company assets and operations at competitive rates.
People
Gary Geiger
Agent & Owner
Third-generation insurance professional since 1977, Gary leads with service-oriented values while maintaining strong carrier relationships. He balances client advocacy with strategic business growth.
Teddy Geiger
Agent
Licensed agent since 2010, Teddy identifies coverage gaps and develops cost-effective solutions. He maintains direct underwriter contacts for clients' benefit while specializing in modern insurance challenges.
Ben Geiger
Agent
Licensed since 2008, Ben focuses on new client onboarding and protective strategies. He prioritizes availability and builds trust through personalized insurance guidance while supporting local community initiatives.
June Geiger
Office Manager & CSR
Since 2006, June has maintained operational excellence through organized customer service and communication management. Her attention to compliance ensures smooth policy administration and client interactions.
Questions
How does your independent agency benefit me?
We represent you—not specific companies—allowing unbiased comparisons across 20+ carriers to find optimal coverage at competitive rates.
Can you help switch my existing policies?
Yes, we facilitate policy transitions including canceling old coverage and matching existing protections using minimal information.
What information do you need for pricing?
We typically don't need your existing policies—we pull current coverage details electronically to provide preliminary quotes.
Are there benefits to long-term policyholders?
Insurance companies prioritize length of service—three+ years with current carriers makes you an ideal candidate for our review process.
What areas do you serve?
Our primary focus is Ozaukee County with particular expertise in Cedarburg's specific insurance requirements.
Reviews (4)
Eddie DeLuisa
Jan 19, 2021
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These guys are great! This is a family agency and there just very freindly and personable. There office in Cedarburg is a fun experience to be inside of, its like being inside a log cabin in the north woods, very cozy and folksy. You'll like doing biz with this agency. Ed
Kate P.
Mar 04, 2019
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We took a Dave Ramsey course in saving money. We never knew how much it would change our life. Like seeking out a new insurance carrier. My husband had heard of these guys so we decided to check it out. They are awesome. We got more coverage in all areas with an overall cost savings. And so easy to work with too. I have recommended to others.
Tiffany
Jan 10, 2018
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Very nice and helpful people. We were made to feel comfortable and the woman there was very nice to my little boy. We trust them with our insurance needs!
Robin T.
Nov 20, 2017
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Great family-run business that offers caring service. They also don't forget about you after you've signed a policy. They saved us money by combining our home and auto policies, eliminated unnecessary coverage and helped us navigate through our multiple teen drivers.
