Business Details
24 Years
experience
Your Trusted Atlanta Health Insurance Agency
Health Plan Store has been a trusted health insurance agency serving individuals, families, and small businesses since 2002. Founded by Joseph LePage, a 26-year industry veteran with executive experience at a national employee benefits company, we combine deep expertise with a client-first approach. Our team provides objective, carrier-neutral guidance to help clients navigate complex insurance options, including ACA-compliant plans, Medicare transitions, and short-term solutions. With an A+ rating from the Better Business Bureau since 2005, we prioritize transparency, affordability, and personalized service. Our advisors represent major insurers like Humana, UnitedHealthcare, and BlueCross BlueShield, ensuring access to a broad marketplace of plans.We offer comprehensive support from enrollment to claims resolution, backed by independent market research and annual plan reviews to maintain cost-effectiveness. Our streamlined process includes 24/7 online applications and dedicated specialist assistance, ensuring accessibility for all clients. Committed to ethical standards, we operate without hidden fees and maintain partnerships with financial advisors across the Southeast. Our focus on pre-existing condition protections and guaranteed acceptance options reflects our dedication to addressing evolving client needs in a regulated, equitable framework.
Services
Health Insurance Plans
Medicare Reviews
ACA Marketplace Plans
PPO Network Access
Enrollment Assistance
Details
- Year established: 2002
Highlights and features
- We offer fixed legal pricing with no hidden fees.
- We represent every Health Plan available on the Marketplace/Exchange.
- Our 24/7 online application process streamlines enrollment.
- We are authorized agents for major national insurance carriers.
- We provide year-round service for claims and policy adjustments.
Associations and certifications
- Better Business Bureau (BBB)
What people say
A+ BBB rating
Expert guidance
Fast process
Authorized agents
Client-focused
Services
Health Insurance Plans
We provide access to ACA-compliant, short-term, and Medicare health insurance plans tailored to individual, family, and business needs. Our services include plan comparisons, cost analysis, and enrollment assistance to ensure clients secure coverage that aligns with their healthcare requirements and budget.
Medicare Plan Reviews
Our specialists offer comprehensive Medicare plan reviews for clients transitioning to retirement healthcare. We explain Part A, B, C, and D options, associated costs, and network coverage to help clients choose plans that balance affordability and medical service accessibility.
ACA Marketplace Plans
We help clients navigate ACA-compliant on-exchange and off-exchange plans, including subsidies and network verification. Our process ensures clients understand provider access, prescription formularies, and out-of-pocket costs to make informed decisions.
PPO Network Access
Clients gain access to PPO networks like UnitedHealthcares Choice+ and Pivot Health, offering nationwide provider flexibility. We explain fee schedules, in-network benefits, and cost implications to optimize healthcare provider choices.
Enrollment Assistance
Our team provides end-to-end enrollment support, including eligibility verification, document preparation, and submission. We ensure applications meet deadlines and confirm plan approvals to prevent coverage gaps, with follow-up assistance for policy adjustments.
People
Joseph LePage
Founder
Joseph LePage founded Health Plan Store in 2002 after 17 years as a senior executive at a national employee benefits firm. With 26 years of industry expertise, he specializes in simplifying complex insurance markets for clients.
Questions
Do your plans cover pre-existing conditions?
Short-term plans exclude pre-existing conditions, but ACA plans offer guaranteed acceptance for conditions arising during coverage. Pre-existing conditions require ACA plan enrollment for continuity of care.
How do you find the lowest insurance rates?
Rates are legally fixed by insurers, but we compare all marketplace options to ensure clients select the most cost-effective plan without added fees or markups.
What services do you offer for Medicare beneficiaries?
We provide free Medicare plan reviews, explaining Part A/B/C/D options, costs, and network coverage to help clients choose plans that match their healthcare needs.
Are you affiliated with insurance companies?
We are authorized agents for major carriers like Humana, UnitedHealthcare, and BlueCross BlueShield but remain carrier-neutral to prioritize client interests over commissions.
What happens if my plan ends on December 31?
Clients with ongoing medical needs can transition to ACA plans effective January 1, with guaranteed acceptance for conditions treated during the prior policy period.
Reviews (5)
Gene Rice
Aug 29, 2019
Report
My wife and I have used Joe and The HealthPlanStore for the last 5 or 6 years and have been very pleased with the experience and highly recommend them! They are extremely knowledgeable and take a very complex product and make it simple to grasp and understand. Gene Rice
Ruth Pearl
Jun 16, 2019
Report
Although we had done our own due diligence on Medicare information we are very glad we contacted Joe LePage. He advised us on things we had not previously considered and potentially saved us a lot of money. We liked the gentle assuring manner of both him and Toni LePage. We highly recommend their services.
Kevin
Dec 14, 2018
Report
Outstanding customer service. The best place to get a agent to help you with health insurance, without all the hassle. They got everything done in less than a hour. I highly recommend them to you for getting help in the health insurance market.
Lindsey Self
Nov 13, 2018
Report
Joe was very rude to me on the phone just now. As a potential client simply saying I'm not sure what to do because of being stressed over the terrible individual healthcare option, he told me not to call them back. Suggesting I was looking for "free advise", which is not what was happening in the least. All I did was voice my confusion, not over their company, but healthcare options overall. All of this after having called them earlier in the week, leaving a message, and never getting a call back. Terrible customer service.
Janet Powers
Mar 30, 2016
Report
I was very pleased with the patient help I was given from HEALTHPLANSTORE. It is all too confusing without expert advise!
