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50+ Years
experience
Your Trusted Insurance Partner in Appleton, WI
Thiel Insurance Group has been a trusted independent insurance agency serving Northeastern Wisconsin since 1960. Our commitment to personalized service and community relationships drives our approach to finding tailored insurance solutions for individuals, families, and businesses. With offices in Appleton and Kimberly, we serve the entire Fox Valley region, including Neenah, Menasha, and surrounding communities. Our team prioritizes understanding client needs to deliver optimal coverage combinations that balance price, protection, and service quality. We maintain open communication channels through in-person meetings, phone calls, and emails, ensuring prompt responses to inquiries.

Our knowledgeable staff provides expert guidance through the claims process while treating every client with courtesy and respect. Unlike generic insurance providers, we focus on building lasting relationships rather than transactional interactions. Our experience spans auto, home, business, life, and specialty insurance products, including coverage for recreational vehicles and pets. We actively listen to client concerns and adapt policies to evolving life circumstances. Our reputation as the Fox River Valley's top insurance agency reflects our dedication to exceeding customer expectations through transparent advice and comprehensive protection strategies.
Services
Auto Insurance Home Insurance Business Insurance Life Insurance Pet Insurance Watercraft Insurance ATV Coverage Property Insurance Insurance Consultation Claims Assistance
Details
  • Year established: 1960
Highlights and features
  • We've served Northeastern Wisconsin since 1960 with proven insurance expertise
  • Our independent agency model offers competitive rates from multiple carriers
  • Dedicated claims specialists guide you through every step of the process
  • Personalized policy reviews ensure coverage adapts to life's changes
  • Local agents with deep community knowledge provide tailored recommendations
What people say
Saved hundreds annually Exceptional customer service Knowledgeable agents Smooth policy transitions Proactive coverage recommendations
Services
Auto Insurance
Our auto insurance policies protect against financial loss from accidents, theft, or damage while providing liability coverage for responsible driving. We offer competitive rates with customizable options including comprehensive coverage, collision protection, and uninsured motorist provisions. Our agents help clients understand policy details and select appropriate limits based on individual needs and vehicle value.
Home Insurance
Home insurance policies safeguard against structural damage, personal property loss, and liability claims arising from home ownership. We provide coverage for major perils like fire, windstorms, and water damage while offering additional protections for high-value items and unique property features. Our specialists help clients navigate policy options to ensure adequate protection for their primary residence or investment properties.
Business Insurance
Business insurance protects companies from operational risks including property damage, liability claims, and income loss due to disruptions. We offer tailored solutions combining general liability, commercial property, and business interruption coverage to protect diverse industries. Our agents work closely with business owners to identify specific risks and implement comprehensive protection strategies that support long-term stability.
Life Insurance
Life insurance policies provide financial protection for dependents in the event of policyholder death. We offer term and permanent life insurance options with customizable death benefits and cash value components. Our specialists help clients determine appropriate coverage amounts based on family needs, outstanding debts, and future financial goals while explaining policy features and premium structures.
Pet Insurance
Pet insurance helps offset veterinary costs for unexpected illnesses or injuries while some plans include wellness care coverage. We provide policies with customizable deductibles, reimbursement levels, and annual limits to suit different pet ownership needs. Our agents explain coverage exclusions, pre-existing condition limitations, and claims processes to help clients make informed decisions about their pets' healthcare protection.
People
Hunter Thiel
Insurance Agent
Hunter Thiel specializes in helping clients find cost-effective insurance solutions while maintaining comprehensive protection. With extensive experience in policy analysis and risk assessment, he has helped numerous clients save money through strategic coverage adjustments and multi-policy bundling. His approach focuses on clear communication and personalized service.
Boyd Thiel
Founder
As founder of Thiel Insurance Group, Boyd Thiel established the agency's commitment to personalized service and community involvement in 1960. He continues to provide industry expertise and mentorship to the team, ensuring adherence to the founding principles of integrity and client-focused service while adapting to evolving insurance market conditions.
Stacey Thiel
Insurance Specialist
Stacey Thiel assists clients with policy selections and coverage evaluations, particularly in home insurance and specialty coverage areas. She provides detailed explanations of policy terms and helps clients understand their protection options. Her focus on clear communication has earned recognition in client reviews for making complex insurance concepts accessible.
Jarret Tietz
Insurance Agent
Jarret Tietz specializes in commercial insurance solutions and business risk management. He works with business owners to identify potential exposures and implement comprehensive protection strategies. His expertise includes policy comparisons, coverage gap analysis, and claims advocacy for commercial clients across various industries.
Kim Plovanich
Customer Service Representative
Kim Plovanich provides policy administration support and assists clients with insurance transitions and policy changes. She plays a key role in ensuring smooth onboarding processes for new clients, helping implement coverage changes efficiently while maintaining clear communication throughout the policy adjustment period.
Questions
What types of insurance do you offer?
We provide auto, home, business, life, pet, watercraft, and specialty insurance for ATVs, campers, and motorcycles. Our independent agency partners with multiple carriers to offer comprehensive coverage options tailored to individual needs.
How can you help lower my insurance costs?
Our agents analyze your current coverage, identify protection gaps, and compare rates across multiple carriers to find cost-effective solutions. We specialize in bundling policies and identifying available discounts to help clients save while maintaining adequate protection.
Do you offer 24/7 claims support?
While our offices operate during standard business hours, we provide guidance for after-hours emergencies and work closely with insurance carriers to ensure timely claims processing during business hours.
How do I get a policy quote?
You can request a quote through our website, call our Appleton office at 920-739-6241, or visit in person. Our agents will discuss your needs and provide personalized rate comparisons within minutes.
What areas do you serve?
We primarily serve Northeastern Wisconsin including Appleton, Kimberly, Neenah, Menasha, and surrounding communities. Our service area extends across the Fox Valley region to support both urban and rural clients.
Can you help with existing policy reviews?
Yes, we offer free policy reviews to assess your current coverage, identify potential gaps, and recommend improvements. Our specialists explain policy details in plain language and suggest adjustments to better match your current needs.
Videos
Reviews (4)
Alysia Dillenberg
Jun 13, 2022 Report
We worked with Hunter on getting our home and auto insurance transferred to a new company. He was super friendly and knowledgeable about what we were signing up for. He walked lined by line through our new policy quote so we knew exactly what we were getting. Our current policy covers far more. Hunter was thorough in ensuring we have enough coverage for the new home we are in. Looking back at our old policy, I'm glad we switched and now have the appropriate coverage for our home. I would highly recommend Hunter at Thiel Insurance Group.
Tara Rettler
May 16, 2022 Report
Thank you Leah for helping me find lower premiums for my auto insurance in a very efficient time frame. After being a customer with another agent, my insurance tripled and I contacted Leah and she was able to find me a better quote in a great time. I appreciate doing business with Leah
Jill Vyse
Apr 22, 2022 Report
Kim at Thiel Insurance is great to work with. We have had some expensive claims in the past and Kim has been watching our policies closely, even renewing them early to save us some money. Thank you Kim and Thiel Insurance for always looking out for your clients.
Karen Krueger
Mar 05, 2022 Report
I have been worked with this company for about 6 years and have always been pleased with their service. Recently I needed to change auto insurance and Patti went above and beyond to help me find the right company with the best rates. She has always responded quickly to any questions I have and has put my mind at ease many times. Kudos to Patti and Thiel insurance!