Business Details
31 Years
experience
Your Trusted Michigan Insurance Partner
We are an independent insurance agency based in East Jordan, Michigan, serving individuals, families, and business owners across Charlevoix, Petoskey, Boyne City, and surrounding areas. With over 30 years of local experience, we specialize in providing personalized insurance solutions tailored to Michigan's unique risks, including seasonal weather, tourism, and lake-related activities. Our team prioritizes direct communication, transparent advice, and comprehensive coverage options from trusted regional and national carriers.We focus on building long-term relationships by understanding client needs and offering customized protection for homes, vehicles, boats, and businesses. Our deep community ties and industry expertise enable us to deliver reliable support during policy selection and claims processes.
Services
Charter Boat Insurance
Homeowners Insurance
Auto Insurance
Watercraft Insurance
Commercial Insurance
Health Insurance
Life Insurance
Bed & Breakfast Insurance
Details
- Year established: 1995
Highlights and features
- We offer over 30 years of experience serving Michigan clients
- We are independent and shop multiple carriers for better rates
- Our local team understands seasonal risks and lake life
- We provide personalized support beyond policy purchase
- We specialize in coverage for unique local industries
What people say
Awesome experience
Best prices
Super helpful
Taken care of with kindness
Services
Homeowners Insurance
Protect your Michigan home with customized policies covering property damage, personal belongings, and liability. We offer flexible plans for year-round and seasonal residences, addressing regional risks like lakefront exposure and winter weather. Our team ensures comprehensive protection tailored to your specific needs.
Charter Boat Insurance
Specialized insurance for Michigan's water-based businesses, including fishing charters and tour boats. Our policies cover hull damage, liability, and business income protection, addressing unique risks associated with operating on lakes and rivers. We provide tailored solutions for seasonal tourism-dependent operations.
Commercial Insurance
Comprehensive coverage for small businesses across industries, including retail, contracting, and service providers. We create custom plans protecting against property damage, liability claims, and operational disruptions, with specialized options for Michigan's seasonal businesses and tourism-related enterprises.
Auto Insurance
Tailored auto insurance policies for Michigan drivers, covering vehicles ranging from daily commuters to recreational boats. We offer competitive rates with options for liability, collision, and comprehensive coverage, including specialized protection for seasonal vehicle use and high-value assets.
Life Insurance
Secure your family's future with term, whole, and permanent life insurance options. We help clients choose appropriate coverage amounts and policy types to protect loved ones financially, with guidance on estate planning and long-term financial security strategies.
Questions
What types of insurance do you offer?
We provide home, auto, commercial, life, health, watercraft, and specialty insurance including charter boat and bed & breakfast coverage.
Why choose an independent agency?
As an independent agency, we compare policies from multiple carriers to find you better rates and more coverage options.
How do you determine insurance rates?
Rates depend on factors like coverage type, property value, driving history, and risk factors specific to Michigan's climate and geography.
What if I need to file a claim?
Contact our East Jordan office directly for personalized claims assistance - we guide you through the process and advocate for your interests.
Do you offer policy discounts?
Yes, we help identify available discounts for bundling policies, safety features, and loyalty programs from our carrier partners.
Reviews (3)
Colin
Jun 25, 2022
Report
Brenda and the staff have always been very helpful and quick to respond when I had questions regarding my policy. Thank you all again for being there. c
Dolores Murphy
Jun 13, 2022
Report
I was just going to call and let you know that I received this call from a 800 number telling me prices of house insurance has come down and did I want to checked into it. Without hesitation I said NO I'm happy with my home town insurance. I like the idea you are right down the road from me. I can stop in any time to discuss my insurance or just stop in and say hi gals and don't leave Jake out and do a lot of bonding with the fur insurance agent. The best decision I made over a year ago when I called and had Jackie come out and look over my property and I said YES to being a friend/customer of the Insurance Shop.
Jennifer Burr
Jul 10, 2019
Report
Great group of ladies and you can actually stop in the office to handle your insurance needs! Thanks for always taking care of me!
